Seda Balci is a passionate entrepreneur. She believes that great products and services deserve an audience. A scientist by training, she has been involved in the online gaming and social networking industry for the past 8 years.
She also is the host of many signature, exclusive events for industry executives and start-up founders in the Bay Area. Prior to her current position as Director of Marketing and PR, she ran the online team for XuQa, one of the largest social-gaming sites in Turkey. Seda received her BS and MS in Biology & Systematics from Univ. of Ankara. She currently lives in San Francisco, CA.
Murtaza Hussain is a serial entrepreneur who co-founded, built, and sold HiGear, Peanut Labs & Xuqa. Murtaza has been heavily involved in social media, and is an expert in building online communities. Murtaza is regularly approached to share his expertise at leading industry events, such as the Facebook Developer’s Conference, Widget Summit, SNAP Summit, and Community Next, Web2.0. Additionally, Murtaza’s expertise is often sought by the media, and has been quoted in leading publications like Fortune, Forbes, TechCrunch, The Wall Street Journal, Red Herring, San Francisco Chronicle, Business 2.0, Guardian, among others.
Ali Moiz is a serial entrepreneur, having built and sold 3 companies in the past 7 years in the internet and gaming industries. He’s been a gamer since the Commodore-64 days when games were programmed onto magnetic tapes. When he’s not gaming, he’s helping to organize and bring together the gaming industry with LOGIN.
Cynthia Freese is the Co – Founder and CEO of Evergreen Events Inc, where she has spent the past five years as the of the Executive Director of Login Conference. Prior to her founding of Evergreen Events, Cynthia was the Event Director at The Game Initiative, where she grew the Game Initiative’s conferences to include small, focused events with a unique focus. Cynthia was the creator and manager of the 2005 Casual Games Conference in Seattle. This successful conference allowed the game industry to focus on a new perspective in the industry. She was also the Conference Director of the 2005 Austin Game Conference, Women’s Game Conference and Writers Game Conference in Austin, Texas, all of which had record attendance in 2005. In addition to her work on innovative conferences, Cynthia also focused on the Breaking In To the Game Industry events as well as helping to organize and attain industry speakers for middle school Career Days around the country. Cynthia likes to be thought of as a bridge between groups and believes that by working together we will all be better off in the long run.
Peter Freese is an entrepreneur, programmer, and visionary/co-creator of the LOGIN Conference. Peter has been making games professionally for nearly 20 years and has founded several games studios. Peter is an advocate for shared technology, and was previously Core Technology Director for NCsoft. His experience with online games ranges from first-person shooters to MMORPGS. Titles Peter has contributed to include Blood, Gabriel Knight 3, Ultima Online 2, Tabula Rasa, Auto Assault, and Counter-Strike: Source.
Robert Simon is a general partner of Ariva Partners, a venture capital firm located in San Francisco. He has 21 years experience working with and founding software development and Internet companies. Prior to Ariva, he was a General Partner at Alta Partners where he led investments in early stage companies in the software, enterprise software, network security and wireless sectors. Prior to joining Alta, Robert was a venture partner at Sierra Ventures and while there, founded DotBank.com, a person to person payment system for the Internet, acquired by Yahoo. Mr. Simon was the co-founder of Navitel Communications, co-developer with Microsoft in creating software for screen telephones and acquired by Spyglass. Prior to Navitel, he founded Virgil Corporation, which provided financial information and software applications to personal investors over the Internet. Mr. Simon was the Director of Lotus West for Lotus Development Corporation after they purchased PS Publishing, a graphics software company that he founded in 1989. Mr. Simon holds a Bachelors and Masters degree in engineering from Stanford University.
Robert Ferrari serves as CEO and Founder of Bare Tree Media. Based in Boston MA the company connects consumers to their favorite brands, characters and celebrities through fun and engaging interactive entertainment. Through it’s digital publishing platform Bare Tree Media creates and distributes branded digital content across mobile, social, online, connected console and i-TV platforms. The company’s branded digital portfolio includes Hallmark’s Hoops & Yoyo, Sanrio’s Hello Kitty, Benton Art’s It’s Happy Bunny, Charuca, Skelanimals, Smiley World and Stoopid Monkey. Robert previously served as Global VP Publishing & Business Development at Sanrio Digital, driving the creation, marketing and publishing of interactive entertainment based on the Hello Kitty property. He also served as VP Global Business Development at Turbine (now part of WB Games) where he advanced the companies global partnerships related to the launch of Lord of the Rings Online, Dungeons & Dragons Online, and Asheron’s Call titles within the companies portfolio of online game properties. Robert is a high profile speaker within the online games, social and mobile conference circuit, and currently serves on the advisory boards of MIT NE Game SIG, Mass Technology Leadership Counsel Games & Entertainment, and Mass Digi.
Geoffrey “GZ” Zatkin is President and COO of EEDAR, the video game industry’s premier research and business-intelligence firm. Mr. Zatkin co-founded EEDAR in 2006 with the goal of increasing video game industry profitability through disruptive, data and technology driven research services.
In 2009, Forbes magazine recognized EEDAR as one of the twenty most promising companies in America. EEDAR holds the Guinness World Record for the largest active database of video game information.
With over 16 years of experience in video game development, tools and analytics, Mr. Zatkin is known for his ability to deconstruct the complex into actionable products and services. Mr. Zatkin directs development of EEDAR’s product and service infrastructure.
Prior to his work with EEDAR, Mr. Zatkin had over a decade’s worth of video game industry experience, having performed in senior design roles for international corporate conglomerates and independent development studios. Geoffrey was an integral part of the original EverQuest design team and helped pioneer the rise of MMO games.
Geoffrey has a background is in psychology, video games and pop culture, and lives in San Diego with his wife and two cats.
Steve is Head of Business Development, Consumer Payments for Google. He has over 30 years of experience in sales, business development, and strategic alliances in electronic payments, authentication and fraud prevention. He has worked in senior management roles at; VeriFone, CyberCash, CyberSource, PassMark Security (acquired by RSA/EMC) and BilltoMobile. He was responsible for a wide variety of partnerships with companies such as First Data and Visa including the original equity investment by Visa in CyberSource and the co-branded product – the CyberSource Advanced Fraud Screen enhanced by Visa. He was on the board of directors of the Electronic Transactions Association (www.electran.org) and is on a variety of advisory boards. Steve has spoken at over 50 conferences during his career.